And then there’s punctuation.
Ah, the age-old question every student asks his or her high school English teacher at some point: Does anyone really care about proper grammar and punctuation? Okay, so you probably didn’t ask that...
View ArticleAlbert Einstein Was Wrong
Albert Einstein once asked, “if a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign? It’s a valid point. However, new research suggests clutter affects more than just...
View ArticleHow to Correctly #AndIncorrectly Use #Hashtags
#Hashtags are all the rage. Ask a child under the age of 18 what the “#” symbol is and they will tell you it’s a hashtag, not the pound sign. When used correctly, hashtags are a great way to build your...
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A Brand is More Than a Logo
Many people confuse the meaning of a “logo” and a “brand.” They even think that by having a logo, they have a brand. That isn’t the case. A logo is an extension of the branding process, which...
View ArticleDing Dong, the King is Dead
Last Christmas, a family member gave me a Consumer Reports subscription as a gift. The August 2014 issue features an editorial about America’s fast food, rating chains touting today’s healthy choices...
View ArticlePicking up the phone – the little black dress of media relations.
This is a bold statement to make, but stick with me for a minute. When I sat down to write this blog post I had every intention of writing about some cool, new trending PR strategy. In the fast-paced...
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Google Analytics: Quality Website Visitors Over Quantity
It’s 2001 and your company has decided to launch its very first website. Congratulations! You are entering an era of the World Wide Web and it is an exhilarating and frightening experience. Who will...
View ArticleCreating the Best Workplace in 5 Easy Steps
Have you ever worked in a horrible workplace? You know the place I’m talking about — — the one where you scheduled that long overdue root canal just so you could get a few hours away from the office....
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Buying “Colorado” Means Buying Local
Unless you’ve isolated yourself in your hyperlocal backyard, gardening and foraging your own food within your property lines, you’ve probably visited a grocery store recently, where signs and...
View ArticleThink Small in the Growing Digital World
It’s time to think small – small in the sense of your screen size. People today are using their phones and tablets to do more and more things that traditionally needed computers. A great example is...
View ArticleIs organization all it’s cracked up to be?
Some thrive on it, some despise it, but organization has proven itself worthy and necessary to every individual and business. Kindergarten was the first time a teacher expressed the diligence it takes...
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The Best and Worst Times to Post on Social Media
Have you ever experienced the following situation? Your company, or company you represent, has an event, product launch or some big news to share; you plan everything down to the last detail; you craft...
View ArticleBrand perception: VW vs. BMW?
On the surface, both car brands carry similar attributes. They’re both German. BMW (Barvarian Motor Works) was founded in 1917 from the ashes of an aircraft engine factory while Volkswagen, The...
View ArticleWho says print is dead.
Printed materials are one of the oldest forms of marketing, but people today view it as a dying medium. There has been growing stigma around it as an “old school,” “antiquated” marketing tool as the...
View ArticleBlogs are the new…
No matter the size of your company, brand, or firm, personal and professional—blogging has become the new dimension of website engagement. It is one of the best ways to communicate directly to your...
View ArticleHave you hugged a farmer today?
After venturing out on my first Choose Colorado Tour, I learned that our traditional definition of a farmer does not compare to the diversity that actually exists. A farmer no longer carries a stigma...
View ArticlePhilosophy + Farmers = GOLD
With Colorado produce season upon us, we took time earlier this week to reflect upon our 2014 “Choose Colorado” tour with Colorado Proud. Last night, the Philosophy team made more fond memories…all...
View ArticlePhilosophy “Pops-up” Local Produce Picnics with Colorado Proud
The summer season is a busy time for everyone—especially the Philosophy Communication team, which is excited kick off “Choose Colorado Pop-up Picnics” – a summer-long series of farm-fresh, modern...
View ArticleThree Ways to Simplify Your Workload and Enhance Your Productivity
When someone asks how you are, do you answer “busy?” As the summer season approaches, it seems everyone is on the go — attending community events, volunteering, going to networking events, speaking...
View ArticleTrader Joes: Trading out originality
When I migrated to Colorado from San Francisco in 1985, our colorful state was colorful in many ways. We had Casa Bonita, a one-of-a-kind hot mess of cliff diving and food that tastes suspiciously like...
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